Mondelēz Mexico, the snacking category leader, is taking bold action to drive improved on-shelf availability across its retail network. The company has partnered with bops, the End-to-End On-Shelf Availability Orchestration Platform.

As Mondelēz Mexico's business has grown rapidly, the supply chain leadership team recognized that data and visibility without action doesn't drive results for their team. They sought a way to help their CPFR (Collaborative Planning, Forecasting, and Replenishment), and Commercial teams act on insights faster, enabling better collaboration with retail partners to prevent out-of-stocks and markdowns.

" On-shelf availability is fundamental to our business. It's the one metric that directly connects our supply chain performance to consumer satisfaction and revenue," says Javier Helguero, Sr. Director of Customer Service and Logistics at Mondelēz Mexico. "We're committed to making sure our products are available when and where consumers want them, and bops enables us to do that with precision and speed."

"Mondelēz Mexico's commitment to retail excellence and consumer satisfaction makes them exactly the kind of partner we love to work with," says Jorge Risquez, bops CEO. "Their forward-thinking approach to improving on-shelf availability will set a new standard in the Mexican market."