What to expect:

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On-shelf availability (OSA) has never been more critical.

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Fragmented consumer demand, complex supply chains, and the rise of online shopping have made it increasingly challenging to ensure products are available when and where shoppers want them — both on the shelf and online.

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In this episode, we sit down with Brian Miller, Customer Supply Chain & Logistics Leader at Bayer US, to explore how supplier teams can take a strategic approach to improving product availability.

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Brian shares how OSA measurement practices have evolved, why collaboration across internal teams and with retailer counterparts is essential to drive shelf performance, and key lessons for new customer supply chain professionals aiming to build a career around OSA excellence.

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