Decades of visibility tools haven't solved the empty shelf problem because OSA isn't a data issue - it's an execution issue. Mike and Jorge discuss where the industry gets it wrong, reveal where OSA failures actually start, and show how retailers and CPGs can finally fix the gap between what's planned and what shoppers find on the shelf.
On this episode, Mike and Jorge cut through the myth that better data solves on-shelf availability problems. They dig into what on-shelf availability actually means versus what most retailers and CPGs think it means, expose where the industry confuses "in-stock" with "on-shelf," and reveal why execution breakdowns are the real culprit.
__
__
__
