Colin Peacock, Group Strategic Coordinator at ECR Retail Loss, joins Jorge to share his insights from years of working with leading retailers and CPG suppliers to improve on-shelf availability.
On-shelf availability (OSA) has become a make-or-break factor for both retailers and suppliers. Missed sales, mounting waste, and strained consumer trust are the costly consequences of poor product availability — and the stakes have never been higher.
Colin Peacock, Group Strategic Coordinator at ECR Retail Loss, joins Jorge to discuss how organizations can turn OSA into a true business advantage — from reducing waste and loss to strengthening consumer trust — and offer a forward-looking view on where product availability is headed in an era of ongoing disruption, increased data sharing between suppliers and retailers, and continuous innovation in technology.
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