As we reach the midpoint of the year, on-shelf availability is increasingly being recognized as a commercial growth lever rather than simply an operational challenge. Our five most-read editions from the first half of the year explore this shift and how leading organizations are prioritizing OSA to capture lost sales and improve shopper outcomes.
Happy Fourth of July from the entire bops team!
As we reach the midpoint of the year, it is a good opportunity to reflect on the trends shaping the future of on shelf availability.
While OSA has been a challenge for decades, something has changed in how leading organizations view it. Increasingly, it is now being recognized as a commercial growth lever that leadership teams are willing to own, prioritize, and invest behind.
We heard this theme repeatedly in conversations with commercial and retail execution leaders throughout the first half of the year, so we felt it was worth revisiting. This week, we are highlighting the five newsletter editions that resonated most with our readers over the past six months, each reflecting a different aspect of the industry's growing focus on improving OSA and capturing lost sales opportunities.
For years, CPG performance was measured by fill rate and OTIF. Today, retailers are asking a different question: can shoppers actually buy the product when they want it? As the industry shifts its focus from shipments to shelf level outcomes, purchasability has become the metric that matters, highlighting the growing importance of in-store execution, inventory accuracy, and the last fifty feet of the retail journey.
NRF 2026 reinforced a simple yet powerful reality: consumers do not wait for retailers and CPGs to solve shelf availability issues. They simply move on. As loyalty becomes harder to earn and easier to lose, inventory accuracy and OSA are emerging as critical drivers of brand trust, growth, and shopper retention rather than just operational metrics.
As Mondelēz Mexico continues to expand across one of its most important growth markets, the company is sharpening its focus on OSA as a key driver of consumer satisfaction and business performance. By strengthening how commercial and supply chain teams act on insights, the organization is working to improve retailer collaboration, reduce lost sales opportunities, and keep products available when consumers are ready to buy.
The biggest barriers to improving OSA are often organizational, not technological. In conversations with industry leaders, a common theme emerged: meaningful progress starts with clear accountability, stronger alignment between commercial and supply chain, and treating shelf availability challenges as strategic business priorities.
With products reaching more than 82,000 points of sale across Chile, maintaining strong on shelf availability is both a challenge and a competitive advantage for Nestlé Chile. Its new partnership with bops reflects a strategic focus on turning shelf visibility into faster action, helping teams prioritize the right opportunities, strengthen retailer collaboration, and drive better consumer outcomes.
