What to expect:

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Suppliers are losing millions in potential sales at Kroger—and putting their relationship with one of their most important retail partners at risk.With shopper expectations higher than ever, Kroger is looking for suppliers who can keep shelves stocked consistently, even when demand spikes.

Brennan Stoufflet, Director of CPFR at bops, and Usman Ahsan, GTM Lead at bops, deep dive into how suppliers can become trusted Kroger partners through proactive on-shelf availability (OSA) strategies.In this session, they will cover:

• Insights from Kroger’s retail environment: What separates suppliers who maintain strong shelf availability from those who struggle
• Operational best practices: Reducing phantom inventory, addressing distribution gaps, and collaborating with Kroger teams
• Driving executive alignment: Building a business case for OSA initiatives and preparing for conversations with Kroger leadership

On-shelf availability isn’t something you fix after the fact—it’s built through continuous, proactive strategies. Learn how top suppliers are turning OSA into a growth engine at Kroger.

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