Colin Peacock, Group Strategic Coordinator at ECR Retail Loss, joins Jorge to share his insights from years of working with leading retailers and CPG suppliers to improve on-shelf availability.
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A masterclass from Daniel Corsten on what research really tells us about on-shelf availability, and the overlooked gap between shelf leaders and shelf learners that every retailer and CPG needs to understand.
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In this episode, we sit down with Brian Miller, Customer Supply Chain & Logistics Leader at Bayer US, to explore how supplier teams can take a strategic approach to improving on-shelf availability.
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Decades of visibility tools haven't solved the empty shelf problem because OSA isn't a data issue - it's an execution issue. Mike and Jorge discuss where the industry gets it wrong, reveal where OSA failures actually start, and show how retailers and CPGs can finally fix the gap between what's planned and what shoppers find on the shelf.
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