February 28, 2024

The CPFR 2.0 Show: Episode 3: Building and leading high-performing teams at CPG brands

Zach Reuvers, VP of Sales at Sambazon, shares his secrets to building high-performing sales teams, and developing the leadership required to succeed and thrive in today’s dynamic CPG world.

About this episode:

Jorge’s guest for Episode 3 is Zach Reuvers, Vice President of Sales at Sambazon.

In this conversation, Zach shares his secrets to building high-performing sales teams, and developing the leadership required to succeed and thrive in today’s dynamic CPG world.

About the guest speaker:

About Zach Reuvers


Zach Reuvers is the Vice President of Sales at Sambazon, the first Certified Organic and Fair Trade Açaí based food and beverage brand. At Sambazon, Zach leads high-performing sales teams for Whole Foods Market, Target, Albertson's/Safeway and mid-west/western accounts across grocery, drug, mass & convenience, as well as Canada, who are passionate about delivering organic and natural products to consumers.

With over 10 years of experience in the fast-moving consumer goods (FMCG) industry, Zach has developed a keen sense of market trends, customer needs, and competitive strategies that enable him to grow and nurture brands in various channels and categories. At his previous roles across General Mills, Nature’s Way, and Mighty Spark, Zach successfully increased sales, distribution and overall profit by securing and expanding partnerships with key retailers such as Whole Foods, Sprouts, Target, Albertson's/Safeway, Costco and Walmart.

Zach is very passionate about attracting, hiring and retaining the uniquely skilled talent required to operate world-class CPG teams, and we can’t wait to learn more of his perspective by getting this conversation started.

FAQs

What is CPFR 2.0?

  • A once-a-month conversation between bops CEO Jorge Risquez, and experts from the consumer goods industry who are keen to share their hard-earned lessons and insights with you.

Can anyone join?

  • Of course! Although the CPFR 2.0 conversations are tailored towards customer supply chain teams, CPFR teams, category managers, and other operators at consumer brands, everyone is welcome to join us!