Winning in 2025 requires a different kind of partnership between CPG suppliers and retailers.

Retailers face mounting pressure — from supply chain volatility to shifting consumer expectations — and they’re looking for strategic partners who can proactively help tackle big challenges such as improving product availability to better serve today’s consumer.

But making the shift from transactional interactions to truly value-driven customer collaboration isn’t easy.

It means rethinking how your teams collaborate, agreeing on the metrics that matter, and using shared data, insights, and joint processes to anticipate what’s next — so you can act ahead of the curve instead of reacting to yesterday.

In this session, Brennan Stoufflet, bops Director of CPFR, and Usman Ahsan, bops GTM Lead, explore what a more strategic customer partnership looks like and share practical ways to put it into action in H2 2025.

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